For Immediate Release
February 12, 2008
Contact: Laura Pollio
732-530-2282
lpollio@meridianhealth.com

RED BANK BUSINESSES INVITED TO PARTICIPATE IN SECOND ANNUAL “PAINT THE TOWN PINK”

Pick up your paintbrush to support a great cause!

Red Bank, NJ - Local business owners are invited to turn the town of Red Bank pink for seven days this spring. The “Paint the Town Pink” event will transform the town as stores and restaurants “go pink” from May 4 through May 10, all in the effort to heighten awareness of breast cancer.

“Paint the Town Pink” is presented by Riverview Medical Center and “Pink Bank” RiverCenter. Last year, nearly 100 businesses throughout the “Pink Bank” community partnered for the exciting event. There is no cost to participate, as the event is all about education and awareness. Participating businesses are asked to show their support by creating pink ideas that fit their setting, and to distribute breast cancer educational material to their customers.

Ways to participate are endless and completely up to the individual businesses. For example, bakeries may have pink cupcake specials; salons can have pink manicure specials; restaurants can have pink menu specials or cocktails; clothing stores may have pink sales. “Pink” business will be clearly identified and can offer a variety of specials and unique promotions.

Any business in Red Bank is welcome to participate. (Businesses that sign up by April 4 will be included in promotional material.) Promotion will begin in April and will encourage patrons to visit “Pink Bank,” where they will find educational information about breast health and pledge forms to sign up for an annual mammogram in many stores and restaurants.

Please contact representatives from Riverview Medical Center for additional details. If your business would like to join “Paint the Town Pink,” call Tria Deibert at 732-530-2640.

About Riverview Medical Center
Riverview Medical Center, a member of the Meridian Health Family, is a non-profit community hospital located in Red Bank, New Jersey, providing health care programs and services in all major medical disciplines, including maternity; oncology; orthopedics and rehabilitation; general, neuro, thoracic and vascular surgery; cardiology; renal dialysis; diabetes management; and emergency and critical care services. Riverview’s Booker Cancer Center is an affiliate of the renowned Fox Chase Cancer Center, Philadelphia, and Riverview is home to the only fully accredited acute comprehensive inpatient rehabilitation center in Monmouth County. In addition, its Women Center and Childbirth Center specialize in the full spectrum of needs for the body, mind and spirit. For more information about Riverview Medical Center and Meridian Health, please call the Meridian Health Line at 1-800-560-9990 or visit RiverviewMedicalCenter.com.

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