For the Fifth Straight Year, Riverview Medical Center gets Ready to Paint the Town Pink!

Contact:Tom Paolella, Public Relations Manager

For the Fifth Straight Year, Riverview Medical Center gets Ready to Paint the Town Pink!

Come Out and Support Breast Cancer through the Annual Paint the Town Pink Week

In just a few short weeks, Riverview Medical Center will host their fifth annual "Paint the Town Pink," powered by Tom's Lincoln. It truly takes a village to turn a town pink, and for the fifth straight year, volunteers, committees, businesses, physicians and local officials make this week-long event a reality. Everyone joins forces for one common goal; breast cancer detection.

Beginning April 30, "Pink Bank" (Red Bank), "Pink Beach" (Monmouth Beach), and new for this year "Pink Haven" (Fair Haven), will be transformed for Paint the Town Pink. Paint the Town Pink was created with the goal to encourage women aged 40 and older to pledge to have their annual mammogram, as well as raise money to provide mammography to the uninsured and underserved in our community. Through a variety of special events and in-store specials from Red Bank, Monmouth Beach and Fair Haven businesses, a Pink Your House contest, and involvement from community groups, this year's Paint the Town Pink will be "bigger and pinker" than ever before!

In addition to in-store participation, Paint the Town Pink also strives to make the educational process fun through various events in Pink Bank, Pink Beach and Pink Haven. Events range from a free, community-wide education event that attracts more than 2,000 men, women and children, to more intimate fundraisers.

Local business owners have also been invited to turn the town of Red Bank, Monmouth Beach, and Fair Haven pink for seven days this spring. Paint the Town Pink will transform these three towns as stores and restaurants "go pink" from April 30 through May 7, all in the effort to heighten awareness of breast cancer. Last year, more than 170 businesses throughout the Pink Bank and Pink Beach communities partnered for the exciting event. There is no cost for businesses to participate, as the event is all about education and awareness. Participating businesses are asked to show their support by creating pink ideas that fit their setting, and to distribute breast cancer educational material to their customers. Any business looking to get involved can fill out a pink form by going to

This year's Paint the Town Pink runs from April 30 - May 7. For more information about Paint the Town Pink and any of the week's events, go to

About Riverview Medical Center
Riverview Medical Center, a member of the Meridian Health Family, is a 471-bed not-for-profit community hospital located on the Navesink River in Red Bank, New Jersey. Riverview Medical Center provides health care programs and services in all major medical disciplines including: maternity, oncology, orthopedics and rehabilitation, neurology, thoracic and vascular surgery, cardiology, renal dialysis, diabetes management, and emergency and critical care services. Riverview's Jane H. and John Marshall Booker Cancer Center offers comprehensive cancer services close to home, while Riverview's Jane H. Booker Women and Children's Center combines expertise and convenience to address preventative health, diagnosis, treatment, and support for women of all ages. Riverview Rehabilitation Center is Monmouth County's only fully-accredited inpatient rehabilitation facility, and Riverview is a designated Primary Stroke Center and has also maintained prestigious Magnet designation for Nursing Excellence since 1998. Riverview is the only hospital in the region with the groundbreaking CyberKnife® system, offering new hope for patients with inaccessible or inoperable tumors. For more information about Riverview Medical Center and Meridian Health, please call 1-800-DOCTORS or visit