Paint The Town Pink Community Residents...It's Time to Pink Your Houses!

Contact:Tom Paolella, Public Relations Manager

Paint The Town Pink Community Residents...It's Time to Pink Your Houses!

Support the Importance of Mammography by Decorating Your House Pink May 4 - May 12

Residents of "Pink Bank" (Red Bank), "Pink Beach" (Monmouth Beach), "Pink Haven" (Fair Haven), "Atlantic Pinklands" (Atlantic Highlands), "Pinkdel" (Holmdel), "Little Pink" (Little Silver), "Pinkson" (Rumson), and "Pinkbury" (Shrewsbury), are invited to turn your towns pink for nine days this spring by "Pinking Your Houses" from May 4 through May 12, the duration of this year's Paint the Town Pink.

Sign up for the "Pink Your House" contest to show your support of the sixth annual Paint the Town Pink initiative hosted by Riverview Medical Center. Each participating home will receive a Paint the Town Pink Starter Kit to get the pink creativity flowing. Residents can either decorate their houses using the starter kit, or can enter the house decorating contest and put their creativity to the test. In past years, residents have wowed us with some unique PINK decorations and survivor tributes.

The starter kit, which will be dropped off to your home, will include: a Paint the Town Pink lawn sign, Paint the Town Pink flag, Paint the Town Pink window cling, a pink bow, and a washable pink window marker. The contest entrants will be judged by our panel of Pink judges the weekend of May 4th. There will be three winners per town, one in each category of Most Creative, In Honor of a Survivor, and Pinkest House.

Paint the Town Pink was created with the goal to encourage women aged 40 and older to pledge to have their annual mammogram, as well as raise funds to provide mammography to the uninsured and underserved in our community. Through a variety of special events and in-store specials from hundreds of businesses, the "Pink Your House" contest, and involvement from community groups, this year's Paint the Town Pink will be "bigger and Pinker" than ever before!

To sign up to Pink Your House visit and click on "Pink Your House." The entry deadline is April 13, 2012.

Paint the Town Pink 2012 runs from May 4-12. Be sure to follow Paint the Town Pink on Facebook to see highlights of this year's campaign and for a complete list of events and activities.

About Riverview Medical Center
Riverview Medical Center, a member of the Meridian Health Family, is a 463-bed not-for-profit community hospital located on the Navesink River in Red Bank, New Jersey. Riverview Medical Center provides health care programs and services in all major medical disciplines including: maternity, oncology, orthopedics and rehabilitation, neurology, thoracic and vascular surgery, cardiology, renal dialysis, diabetes management, and emergency and critical care services. Riverview's Jane H. and John Marshall Booker Cancer Center offers comprehensive cancer services close to home, while Riverview's Jane H. Booker Women and Children's Center combines expertise and convenience to address preventative health, diagnosis, treatment, and support for women of all ages. Riverview Rehabilitation Center is Monmouth County's only fully-accredited inpatient rehabilitation facility, and Riverview is a designated Primary Stroke Center and has also maintained prestigious Magnet designation for Nursing Excellence since 1998. Riverview is the only hospital in the region with the groundbreaking CyberKnife® system, offering new hope for patients with inaccessible or inoperable tumors. For more information about Riverview Medical Center and Meridian Health, please call 1-800-DOCTORS or visit