Ladies and Gentlemen, Start Your Engines - It's Time to 'Pink Your Ride!'

Contact:Robert Cavanaugh, Manager of Public Affairs for Meridian Health
Phone:(732) 751-3451

Ladies and Gentlemen, Start Your Engines - It's Time to 'Pink Your Ride!'

In just a few short weeks, Meridian Health will host "Paint the Town Pink," powered by Tom's Ford. For the seventh straight year, our community will come together for one common goal; to raise awareness of the importance of annual mammography.

In the past, Paint the Town Pink has encouraged residents to "Pink Your House." Last year, more than 500 houses went "Pink" to support the mission. With the devastation Sandy brought to our Jersey Shore, residents are instead being asked to take the message on the road and "Pink Your Ride" to show support for the cause.

Residents of Asbury Park, Atlantic Highlands, Avon By The Sea, Brick, Fair Haven, Highlands, Holmdel, Jackson, Little Silver, Manahawkin, Manasquan, Middletown, Neptune, Neptune City, Ocean Grove, Point Beach, Point Borough, Red Bank, Rumson, Shrewsbury, Spring Lake, Toms River, and West Long Branch are encouraged to sign up for "Pink Your Ride" to show support of the seventh annual Paint the Town Pink campaign.

Each participating driver will receive a Pink Your Ride Starter Kit to get the pink creativity flowing. Drivers can either decorate their rides using just the starter kit, or can enter the Tom's Ford decorating contest and put their creativity to the test. The starter kit, which will be available for pick up at a designated location in each town, will include a magnet and two auto clings. Please check for the "Pink Up Points" in each town.

Participation is simple and fun! Here's how it works:
  • Go to to sign up
  • Check your town page on to find out where to pick up your Pink Your Ride Starter Kit
  • Add your own flair!
  • Drive your car proudly around town for the month of May
  • Take a picture of your ride and submit it to
  • The winner will be chosen and announced on May 31, 2013

Grand prize winner will receive:

  • Glory
  • Fame
  • A full auto detail job courtesy of the Detail Doctor in Shrewsbury

Paint the Town Pink runs from May 1- June 1, 2013. For more information about Paint the Town Pink visit Be sure to follow Paint the Town Pink on Facebook to see highlights of this year's campaign and for a complete list of events and activities.