Paint The Town Pink

For the past nine years, Paint the Town Pink has encouraged every woman, 40 and older, to have her annual mammogram. You can join the mission. Help us encourage women in your community to get their annual mammogram.

Our Mission:
Paint the Town Pink is an annual community-wide effort to raise awareness of the importance of annual mammography.

Our Goals:
To encourage women in our community, aged 40 and older, to have their annual mammogram; to raise money to provide underserved women in our community; and to make a difference in the lives of women in our community.

How We Do It
It takes a village to achieve the mission of Paint the Town Pink, and every year that village has grown with more towns and even more supporters helping to spread the word that “early detection is a woman’s best defense against breast cancer.”

Paint the Town Pink merges a breast cancer prevention, detection and treatment campaign with a fundraising component that raises funds to provide screening mammography to underserved women in our community.

As a member of the community, we have the unique opportunity to integrate an important message into a woman’s daily routine – whether it is in the places she shops and dines; works and lives; or through her community’s schools and community organizations.

Every year in May, as women visit our Pink Partners – local businesses who support the mission of Paint the Town Pink – they are able to pledge to have their annual mammogram, learn about the importance of early detection and annual mammography, and if they choose support another woman’s mammography through the Pink Fund.

Get Involved: Make an IMPACT
Each year Paint the Town Pink continues to grow. As we grow, more and more lives are touched in very meaningful ways. This is the IMPACT that “Pink” makes in our community.

IMPACT Pink is what you make it, through your support and participation (no matter how big or small) you can make a difference in someone else’s life, even your own. Here are a few examples of how you can IMPACT Pink:

  • Become a Volunteer
  • Become a Pink Partner
  • Become a Sponsor
  • Attend an Event
  • “Pink Your Ride”
  • Make a donation
  • Spread the message of Paint the Town Pink in your community
  • Pledge to have your annual mammogram

Get Behind Paint the Town Pink
Visit our interactive Paint the Town Pink website at, where you can read more about the history of Paint the Town Pink, view pictures from previous events, and join our mailing list so you are connected to the 411 on Pink.